There is hardly a SEO expert who doesn’t know how bad broken links are. Checking broken links one by one is not physically possible, even for a small site. While there are numerous free and paid tools that check for broken links, if you don’t want to leave WordPress, you can get the Broken Link Checker plugin and monitor the health of your links seo with it. When a broken link is found, you are notified about this.
While the previous plugin is great with broken links detection, if you want more power in dealing with your links, then you need SEO Links Checker. The purpose of this plugin is to automatically create links (i.e. affiliate links) and make them nofollow, if you like. If you are running a big site with a lot of affiliate links tied to a particular keyword, this plugin is a valuable assistant. Just remember to use links wisely i.e. don’t stuff your posts with links simply because it’s so easy to do.
The last plugin on this list SEO Plugin by Squirrly is again a full SEO suite but the difference is that it’s for NON-SEO experts. This said, the plugin is by no means inferior to the rest, it simply doesn’t offer that may opportunities to mess directly with code. SEO by Squirrly deals with all aspects of SEO customization from content marketing, to keyword research, to SEO analytics, to onpage optimization.
Of course, there are many more SEO WordPress plugins we couldn’t cover in this article. If the plugins on the list are not what you need, browse the Net for alternatives. However, be warned that most of the other plugins are either not as good, or they are for earlier versions of WordPress (and might not be compatible with the latest ones). While the WordPress plugins on the list are generally OK for most WordPress Web masters, if they are not OK for you, you always have the option to optimize your WordPress site with external tools.
Gone are the days when backlinks and keyword placement guaranteed success in SEO. Google Search results in current times have become more timely, personalized and accurate than before. The job of an SEO goes far beyond content and meta data optimization. We will try to look at the major SEO trends which will enable you to get a picture of where SEO is headed.
According to Google, one out of every 5 search comes from voice queries. Voice activated smart speakers such as Amazon Echo and Google Home are on the rise. Google recently released Google Assistant for android devices. This is vital because contrary to general belief, the adoption of voice search will happen on mobile devices. As the accuracy of voice assistants grows in importance, we will find more and more people utilizing voice search for timely search queries. Optimizing your strategy for voice is crucial in current times. You may be required to focus more on long tail keywords, syntax used in daily language and well-structured content.
In the last couple of years we have seen a tremendous growth of featured snippets displayed in search results. In current times, around 30% of search queries on Google have instant answers in the form of featured snippets. Use of structured data and accuracy of instant answers will further enable it to be a major factor for ranking. This trend is going to rise in the form for Q & A content which offers short answers in response to long tail search queries. SEO’s pay more attention to structure and formatting of content which makes it easier for Google to carry important information for featured snippets.
There has been a massive increase in the number of mobile phone users in the last decade. Today, more than 60% of the searches come through mobile phone. Hence, there has been a shift in the mobile first index. In the coming times, Google will rank pages based on the mobile version of the page. This algorithm change might turn page rankings upside down. SEO’s adopt AMP( accelerated mobile pages) and optimize the user experience for mobile right from page load time to information architecture, navigation and design.
Today users want immediate result for their search queries, irrespective of the device they are using. Google studies have found that sites that take more than 3 seconds to load lose about 40% of visitors. A proper navigation structure is essential in order to keep the users engaged on your site. A good user experience is far more important than your site’s speed. Google has made it clear that a good user experience is a criteria of their ranking.
Google integrates AI( Artificial Intelligence) into its search algorithm results so that it can incorporate historical information, present context and the intent of the query to the user in the fastest way possible. Keyword intent is one of the important criteria for ranking a webpage. For Keywords with buyer intent, Google with prioritize ecommerce websites instead of other media outlets. This motive behind it is that the searcher is looking for buying a product and not for searching information. For keywords with intent to find information, Google will prioritize credible media sites.
Behind every successful website, you can be sure that there is a great implementation of the Search Engine Optimization (SEO) tactics. When you have the right information, you can plan well and make your presence on the search engines better. Higher ranking in search engines means more business and leads. If you are also looking to gain more profit, it is important to use the right SEO tricks.
In SEO, backlinks play a vital role to make a website successful. Getting backlinks from the relevant and high-quality sources is important to improve your search engine presence. When you allocate the time for getting quality backlinks, your website will be rewarded with the better and improved rankings. Here are the reasons why backlinks are important for SEO.
Getting links on the well-known website is a result of all your SEO efforts. In this way, you can help your company to build an authority in the industry. Search engines like Google also look at these links as a positive sign that your website is providing some great information to the users. Such high-quality backlinks make your website a reliable source of information that helps you in establishing your brand.