Having a social media presence today is critical to all real estate agents who want to improve lead generation. Since social media is all about relationship building, omitting it from your business plan would be like leaving the roof off your house.
Making consistent social media postings – posted at least two times weekly – will create meaningful connections. You can then be top-of-mind for these connections any time someone needs to buy or sell their home.
Mastering social media to generate leads is easy, and it all starts with a desire to learn from the right teacher. Start with a platform you feel most comfortable with or one you like and master it.
The following is a mini “how to” guide on social media marketing for real estate agents to get you started. You will also learn some statistics about social media to keep you motivated and help you understand why it’s so important to be active on it as a real estate agent.
Why Social Media Marketing for Real Estate Agents Works So Well
To do social media the right way, it helps to keep perspective on why social media marketing works for real estate agents.
First of all, everyone’s on social media. Pew Research studies show that 69 percent of all Americans over the age of 18 use it. Looking just at people 18-49, 83 percent of them use social media. That alone is pretty incredible. You will also find plenty of adults over 50 on social media, especially Facebook, with 61 percent of all adults 50 to 64 having a Facebook account.
So, posting on social media is bound to get attention for your real estate business, but it also makes you feel like part of the community. Creating social pages gives you a place to put up photos, interact with potential leads, amplify your marketing messages and actively engage online with people in your community.
Depending on your business goals and your typical market, you Linkr Posts may want to choose some social platforms over others. Learn more about each platform, the benefits they offer and some tips on how to use them in the sections below.
Being active on Facebook will bring you the biggest returns if your goal is to reach a lot of people in your area. You can expect to find most of your community on Facebook, including local businesses and 38 percent of people over 65 years old. Start by creating a dedicated business page and posting a few images of your recent closed/sold listings. Use your page’s “invite” feature to invite as many friends, family and past clients to like your page as possible. You can import your email list to see if anyone on it is also on Facebook.
Facebook’s “Create an Event” feature is perfect for hosting get togethers that can earn you leads. The feature lets you quickly invite a bunch of people, and it reminds them when the event gets close. People in your community also see a post on their timeline every time someone marks that they are “going” to or are “interested” in your event, helping you get more publicity. This feature makes it easier to get people to come to your open houses, appreciation events and anything else you do.
Make sure to keep your Facebook page current with any activities you have been doing throughout the week. I always make sure to take pictures with my phone during events or big moments so that I can use them to get more attention on my posts. Nothing gets people clicking on a post like a happy-looking family in their new home! Posting these pictures regularly helps people in the community feel closer to you, especially if you tag someone.
I recommend posting at least twice a week, and checking for replies or messages daily. The best posts ask people in the community something like: “Where’s your favorite place in town to get pizza?” or “Tell us a story about your favorite feature from your childhood home.” They’ll generate lots of comments, and each person interacting with your page increases the chance others will see it.